Performance marketing2025
Lifestyle retail brand
Restructured paid social and search accounts around product margin, then scaled the campaigns that performed.
- Return on ad spend
- 3.4X
- Cost per purchase
- -38%
Return on ad spend
Cost per purchase
OPTIMAAYA
Overview
A summary of the work we do, the results we track and selected engagements.
1.4M+
Organic views
15X
Cost efficiency
8+
Industries
24h
Response time
Selected work
Local SEO & content2025
Café group
Location pages, review programme and a monthly content calendar across three outlets.
- Map views
- 2.1X
- Direction requests
- +64%
Map views
Direction requests
AI search & AEO2026
D2C wellness brand
Structured product and brand data so AI assistants describe and recommend the range accurately.
- AI platforms citing the brand
- 5
- Branded search
- +29%
AI platforms citing the brand
Branded search
Influencer campaigns2025
Event company
Creator selection, briefing and reporting for a multi-city launch campaign.
- Organic views
- 1.4M
- Registrations
- 12K
Organic views
Registrations
Capabilities
- Strategy and planning
- Paid media
- Search and AI visibility
- Content and creative
- CRM and automation
- Analytics and reporting
